“What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance of the life we lead,” – Nelson Rolihlahla Mandela (1918 – 2013).
Nelson Mandela, the revolutionary freedom fighter, who sacrificed 27 years of his life to make a difference to the lives of all South Africans, would have turned 100 years old this year. This coincides with the centenary celebrations of Panasonic.
Panasonic relaunched in South Africa three years ago and has demonstrated its dedication to make an impact on disadvantaged South Africans by introducing the ‘You Can Be The Light’ project. From 8 March 2018, Panasonic began to donate a percentage of the money generated from sales to the Nelson Mandela Foundation, to produce 10,000 solar powered lanterns that will be donated to communities that live without electricity across the country.
You Can Be Light Project
The project is part of Panasonic’s Corporate Social Responsibility (CSR) initiatives that make use of its technologies and products in line with the company’s management philosophy since its founding in 1918. In addition, by donating solar powered lanterns, it is showing their commitment to establishing a green society to protect the environment, which ignites hope for the future. The project, launched at a press conference held on 8 March, featured South African rugby player Siya Kolisi, a legend in his own right and a supporter of the campaign as well as the face of the campaign video.
What The Project Has Achieved
The project helped alleviate problems and brought about improvements in areas such as education, health and medicine, and women’s independence. The solar lanterns have also contributed to the Sustainable Development Goals set by the United Nations to mobilise global efforts to end poverty, protect the planet and ensure prosperity.
How You Can Be The Light
We encourage you to support this campaign because by doing one of the following actions: buying Panasonic products; liking the Panasonic Facebook page or partnering with Panasonic and Nelson Mandela Foundation, you will understand how “You Can Be The Light” to 10,000 communities in South Africa. Use the Augmented Reality technology to view the campaign video content using your phone and scanning over the campaign logo and image. This augmented reality experience is an example of how Panasonic is dedicated to using technology for a better world.
See step by step instructions below on how to access the “You Can Be The Light” content.
- Download Aurasma APP (HP Reveal) on your phone
- Open the HP Reveal App
- Search for “PanasonicSA” and select it
- Follow Panasonic SA
- Use the viewfinder and point at the image
- Enjoy content