Founded by Hlulani Masingi in 2016 as a Facebook Page, Shangazine is a brand new online lifestyle magazine that aims to celebrate Xitsonga as a world-class culture. It gathers inspiration from Xitsonga people and spreads it across the globe in an attempt to promote the cultural group’s contemporary and traditional way of living. It shares the tribe’s magnifiscent regalia and lifestyle, inspiring articles and rich yet fun content that is encouraging and exceptional about Xitsonga people. With its name being derived from the words shangaan and magazine – Shangazine’s vision is to take back the word “Shangaan” which has been used to degrade many Xitsonga people in South Africa and celebrate it positively.
Our mission is to elevate the Xitsonga way of living to mainstream media and beyond as our culture and language have been marginalised for a very long time.
WHAT MAKES US UNIQUE
Apart from showcasing the Xitsonga people’s colourful regalia, music, language and culture to the rest of the world, we seek to edutain non-Xitsonga speakers about the Xitsonga culture while also tapping into worldwide lifestyle trends that are inclusive of everyone. Therefore our dissemination language is mainly English with a bit of code-switching and code-mixing between English and Xitsonga. This is to enable those who lack any knowledge about Xitsonga people to learn more about their way of living. We also showcase how Xitsonga people are evolving with the times and connecting with those not belonging in the cultural group without losing our cultural roots and sense of origin.
ABOUT HLULANI MASINGI
Hlulani Masingi, also known as Hlulz; is a young, vibrant and witty black South African woman with a solid education and seven years media experience. She graduated at the University of the Witwatersrand with a Bachelors Degree in Media Studies and English Literature and Honours Degree in Media Studies and is currently pursuing her Masters Degree in African Languages and Linguistics in the Media at the same institution.
Born in Johannesburg and raised at ka-Mhinga, an underpriviledged village in Limpopo, Hlulani is a determined individual and regardless of her impoverished background, she has a variety of interests that include PR, Communications, Marketing and Events, her passion is Creative Writing. She has always had a strong thirst for knowledge and could already write the word ‘mother’ in her home language at the age of four. She started her first year of varsity at the age of 16. After working as an Online Editor from 2014 until 2017, Hlulani Masingi founded Shangazine – an online title focused on celebrating Xitsonga people’s traditional and contemporary lifestyle.